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Jon Hinderliter is the Director of Marketing and Communications for University College at Washington University in St. Louis where he manages integrated marketing strategies to help adult learners experience the impact of earning a world-class education. With over a decade of experience in data-driven marketing, he has managed hundreds of digital marketing campaigns, websites, social media properties, and mobile apps. He has a master’s from Southern Illinois University Edwardsville where he wrote about the impact of fake blogs in 2010 and predicted the possibility of foreign influence on social media. Jon is a veteran, who retired in 2018 after 20 years from the U.S. Coast Guard Reserve with four years of active duty service after 9/11.